This PSA is titled "Stop It - It AINT Cute." It plays on images and words. The image is a display of ignorance as well as the use of "aint" within the title. The image of three males, of different ages (or stages in life) are all wearing their pants in the same fashion. At first, it reacts humor and then empathy. The viewer identifies with the creator's sentiments on the direction of our youth's fashion today. Its use of "pathos" is suppose to evoke from the viewer opinions such as "I dislike that too" or "gosh, your right, that style is not cute."
Since I am heavily using pathos and aiming for "identification," ultimately the viewer's understanding of the situation in their own personal lives resembles "ethos." The viewer can state from their everyday credibility of experiencing young men dressed in this way as annoying, symbolic of a deprecating culture, and ignorant.
Personally, I think kids (or teens and young men...and even women) are trying to be cool. So, they mimic the fashion sense displayed in media. However, its a sad observation of how "low" our young teens are willing to showcase "their butts" or undergarments for social gratification.
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